Be Personal Use a personal endorsement ad. Only use one if you’ve actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you’ve received using the product. You need to purchase the product or service in order to write a honest endorsement. Be Original Write your own affiliate program ads. If all the other affiliates use the same ads that you do, it won’t give you an edge over your competition. Use a different ad to give yourself an unfair advantage over all the other affiliates. If you have sub-affiliates, tell them to do the same. Be Creative Create a free e-book with the advertisement and link of your affiliate web site. The subject of the free e-book should draw your target audience to down- load it. Also, submit it to some e-book directories and allow other people to give away the free ebook. The more exposure your free e-book gets, the more your ad will be seen.